Wyborowa Wodka

Unsolved, a documentary for BBC Three at first didn't get much attention as it was not a priority project. I was given some assets to play around with and design a coherent look for the campaign for the Social Media team and Images Department. First I created watercolour-like illustrations and designed a mood and feel for the press images. The illustrations got so much attention that marketing started to pay attention and see the possibility of creating a great 360 degrees campaign for it. Proper press images were taken, the watercolour look was incorporated in all aspects of the campaign, the Promo and motion graphics department used the idea all throughout the trail. Banners, GIFs, Quote templates and digital posters were scripted for digital use. This was a great example how a beautiful all around campaign can be created out of almost nothing with a bit of creativity and technique.

Digital asset designs for Vauxhall for Weber Shandwick

BBC ONE was preparing for the Olympics. They were not the main broadcaster of the event, however as the Olympics create a huge hype worldwide, they wanted to create conversation and engagement around the event. We came up with simple social media assets - staying true to the style of the Rio Olympics - that would summarise the achievements of the UK teams. These assets are quick and easy to use and share and can drive engagement on BBC One's social media platforms.

BBC has an great practice of producing banners, headers, posters for its ongoing shows and launches for social media platforms to boost engagement. Bellow are weekly 'quick' designs for some of their programmes that I designed while working as an Art Director for BBC UK.

When working for social media, 1 design has to be reversioned for many different platforms and audiences - if it's android, iPhone, flexible and non flexible screen displays, you have to keep all users in mind. Bellow are some variations for the BBC and other clients of templates and headers.

Creating Kevin's adventures were one of the most fun campaigns I worked on. All images/ assets were created for the digital part of Aldi's Christmas Campaign 2016. They were extreme fast turnaround as majority of them were interactive replies to customers comments on social media platforms. The aim was to create engagement in a fun way and prolong the conversation about the campaign. Due to the campaign’s scalability, relevance, the speed in which it responded on social media, engagement, originality, personalisation and sentiment, Aldi's Christmas Campaign won the Christmas Ad battle agains John Lewis in 2016. https://www.marketingweek.com/2016/12/20/aldi-best-performing-christmas-ad-tesco-boots-fail/