Aldi 2016 Christmas Campaign - Kevin the Carrot
Creating Kevin's adventures were one of the most fun campaigns I worked on. All images/ assets were created for the digital part of Aldi's Christmas Campaign 2016. They were extreme fast turnaround as majority of them were interactive replies to customers comments on social media platforms. The aim was to create engagement in a fun way and prolong the conversation about the campaign. Due to the campaign’s scalability, relevance, the speed in which it responded on social media, engagement, originality, personalisation and sentiment, Aldi's Christmas Campaign won the Christmas Ad battle agains John Lewis in 2016. https://www.marketingweek.com/2016/12/20/aldi-best-performing-christmas-ad-tesco-boots-fail/