Robot Wars
BBC created a huge campaign for the revival of their show Robot Wars. Their target audience consisted of two parts - older fans of the show and millennials. Creating social media engagement was essential to reach out to younger audience. As the responsible designer for the whole campaign I created a tester trailer, digital posters, digital statistic cards, cinemagraphs, behind the scenes videos, editable quote templates and avatars for all social media platforms to build excitement and add an extra layer of enjoyment for fans. Overall the show ended up being the second most talked about programme on Twitter on the week of the launch.