ONE OF US
BBC One was planning the launch of its crime mini series One of Us. Working with the marketing team I had to design a 'look' and a set of templates for the digital part of the campaign. After viewing the private screening I decided to incorporate the style of the opening credits into the template designs, making it coherent with the series. The title graphics' design was very strong and 'iconic', so incorporating it into the digital campaign fit the anticipation of the viewers about the unfolding events. It also ended up to be a very visually pleasing campaign.