The whole campaign was built around the illustrations, incorporating the promo and motion graphics to deliver a coherent campaign for the documentary across all platforms.
(The trailer was done by Dan Balaam and Luke Carpenter for BBC Three)
Unsolved
Unsolved, a documentary for BBC Three at first didn't get much attention as it was not a priority project. I was given some assets to play around with and design a coherent look for the campaign for the Social Media team and Images Department. First I created watercolour-like illustrations and designed a mood and feel for the press images. The illustrations got so much attention that marketing started to pay attention and see the possibility of creating a great 360 degrees campaign for it. Proper press images were taken, the watercolour look was incorporated in all aspects of the campaign, the Promo and motion graphics department used the idea all throughout the trail. Banners, GIFs, Quote templates and digital posters were scripted for digital use. This was a great example how a beautiful all around campaign can be created out of almost nothing with a bit of creativity and technique.
